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E-commerce Digital Marketing Specialist
±Û·Î¹ú ÆмDZâ¾÷   2023-11-04
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    1) Manage the planning, execution, A/B testing & optimization of campaigns across digital marketing
       channels such as Social Paid, 
   2) SEM and Affiliate¡¯s, also including but not limited to: SEO, Social and Email. 
   3) Maintain Zara¢¥s multi-channel marketing calendar for all campaigns and activities. 
   4) Create campaign content briefs working with 3rd party agencies & internal teams to manage workflows and ensure projects are delivered on time.
   5) Complete regular performance reporting on various attribution models for all digital marketing channels to  ensure strong conversion & ROAS. 
   6) Work with the Global Digital Media Manager to develop, maintain and communicate with a base of
     bloggers and influencer¡¯s, to support an outreach program for improving search engine visibility.
   7) Manage paid campaigns through paid channels to ensure positive return on budget. 
   8) Work with external & internal teams to ensure all campaigns, emails & content launch & end at the
     correct times.
   9) Monitor & report regularly on industry trends. 
  10) Regularly conduct campaign experiments to ensure the most optimized version is running at all times. 
  11) Regularly review, analyze & report on customer journeys. 
  12) Drive strategy & actions around achieving growth on; Conversion, Traffic & ROAS. 
  13) Assist with tech integrations, testing & deployments


  2, ÀÚ°ÝÁ¶°Ç

     1) Ideally over 5 years of professional experience in social media, digital ad campaigns, content marketing i     in agency or in-house (preferably in fashion retail industries) 
     2)Bachelor¡¯s degree in related field 
     3) Fluent in English is a must. 
    4) Excellent networking & communication skills 
   5) Expertise or strong interests in data analyzing with numbers, trends, and research skill 
   6) Sufficient work experience with power BI & Google analytics 
   7) Flexible, adaptable, problem-solving 
   8) Must be able to perform within a fast-paced environmen


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À¯¼±: 02-6925-3341

¹«¼±: 010-2751-5485

¸ÞÀÏ: won@bbp.co.kr     

 
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02-6925-3341/010-2751-5485   won@bbp.co.kr